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Brand Management Training

Branding is the process by which companies distinguish their product offerings from competition. A brand is created by developing a distinctive name, package and design, and by arousing customer expectations about the offering.

Table Of Content

Part One: Why is branding so strategic?

  • Brand equity in question
  • Strategic implications of branding
  • Brand and business building
  • From private labels to store brands
  • Brand diversity: the types of brands

Part Two: The challenges of modern markets

  • The new rules of brand management
  • Brand identity and positioning

Part Three: Creating and sustaining brand equity

  • Launching the brand
  • The challenge of growth in mature markets
  • Sustaining a brand long term
  • Adapting to the market: identity and change
  • Growth through brand extensions
  • Brand architecture
  • Multi-brand portfolios
  • Handling name changes and brand transfers
  • Brand turnaround and rejuvenation
  • Managing global brands

Part Four: Brand valuation

  • Financial valuation and accounting for brands



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Payment Option

You can enroll for our courses by paying through the following options:

  • You can pay online using - credit card / debit card / net banking
  • You can deposit cash in HDFC or ICICI branch. Please remember to email us a copy of the deposit slip.
  • You can drop a cheque in either HDFC or ICICI (ATM / bank branch).
  • You can courier the cheque to our office and we will take care of the rest.

Payment needs to be in favour of "IACT GLOBAL EDUCATION PVT. LTD."

Payment can be made for the appropriate amount depending on which option you decide to take.

* Pricing of some of the programs may vary. Please contact us for more details

Course Duration
3 Month
Course Rating

No. of Professionals who have already been certified on Brand Management Training till today

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