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Rural Marketing Training

Increase in purchasing power of rural masses in recent past has fuelled lot of interest in rural India. Hitherto considered a market only for low end products, today companies are seeing rural market as the new growth avenue. Rural Marketing is an evolving concept, and as a part of any economy has untapped potential; marketers have realized the opportunity recently.

The concept of rural marketing in Indian economy has always played an influential role in the lives of people. In India, leaving out a few metropolitan cities, all the districts and industrial townships are connected with rural markets. The rural market in India brings in bigger revenues in the country, as the rural regions comprise of the maximum consumers in this country.

Rural marketing in Indian economy can be classified under two broad categories. These are:

  1. The market for consumer goods that comprise of both durable and non-durable goods
  2. The market for agricultural inputs that include fertilizers, pesticides, seeds, and so on

The programme is targeted for the middle level executives like Product / Brand Manager, Sales Manager, Marketing Analyst and so on. The programme is also designed to suit the executives from non profit organisations with interest in rural markets. Middle managers from other functional area or a nonmarketing background who support the marketing activities would also find the programme relevant.

The objectives of the programme is to explore the potential of rural markets, critically analyse the rural market opportunities so as to formulate better marketing programmes. It also involves concepts related to processing of data and analysis, segmenting the market, targeting, and positioning and other key strategic issues.

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Table Of Content

  • Understanding what is rural market
  • Analyzing rural market potential
  • Environment scanning of rural markets (competitive analysis and consumer behaviour)
  • Problems in Rural Marketing
  • Role of Financial Institutions in Rural Marketing
  • Role of Cooperative Institutions in Rural Marketing
  • Rural Marketing Strategies

Candidates typically complete these programs at a study centre in a short time frame (2-5 days for most programs) but have access to the learning material over the Internet for a longer period to allow them to revisit the program again before taking the online exam.

Payment Option

You can enroll for our courses by paying through the following options:

  • You can pay online using - credit card / debit card / net banking
  • You can deposit cash in HDFC or ICICI branch. Please remember to email us a copy of the deposit slip.
  • You can drop a cheque in either HDFC or ICICI (ATM / bank branch).
  • You can courier the cheque to our office and we will take care of the rest.

Payment needs to be in favour of "IACT GLOBAL EDUCATION PVT. LTD."

Payment can be made for the appropriate amount depending on which option you decide to take.

* Pricing of some of the programs may vary. Please contact us for more details

Course Duration
3 Month
Course Rating

No. of Professionals who have already been certified on Rural Marketing Training till today

1000
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Jugrmaal Kishore Ve  
course material was good. Need more example to clear the concept.A test model paper should be provided at the time of providing course material.
Total 143 Recommendation