Brand Management Training

The course gets you branding strategies currently in practice in the market.
You will learn how to tackle the challenges in the modern market.
Brand management is an evergreen market which will provide you a plethora of career and growth opportunities.
You will become able to create and sustain the brand value of a product.
Easy learning with flexible payment options.

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Course Description

Branding is the process by which companies distinguish their product offerings from competition. A brand is created by developing a distinctive name, package and design, and by arousing customer expectations about the offering.

Table of Content

Part One: Why is branding so strategic?

Brand equity in question
Strategic implications of branding
Brand and business building
From private labels to store brands
Brand diversity: the types of brands

Part Two: The challenges of modern markets

The new rules of brand management
Brand identity and positioning

Part Three: Creating and sustaining brand equity

Launching the brand
The challenge of growth in mature markets
Sustaining a brand long term
Adapting to the market: identity and change
Growth through brand extensions
Brand architecture
Multi-brand portfolios
Handling name changes and brand transfers
Brand turnaround and rejuvenation
Managing global brands

Part Four: Brand valuation

Financial valuation and accounting for brands

Key Deliverables

Pay as you learn - Interest-FREE Instalment Plan
Support from subject matter experts through call and mail
Sample questions for better preparation
Certification for candidates scoring more than 40% marks in the exam.
Dummy Projects and Industry related project support available.

Course Packages

Distance Course:

Study material couriered to your address.
Support from subject matter experts on e-mail.
Sample questions for preparation.
Facility for taking online exam any time after completion of the training.
Certification for candidates scoring more than 40% marks in the exam.
Limited period discounts available. For more information call now

Course Eligibility

Minimum qualification is intermediate.
Those undergoing Graduation or have been completed their graduation degree (in the respective field) can also apply.

FAQs

What is Brand Management?

Brand management is the process of managing the brand image of a product or company so as to create positive brand equity. Brand equity is the extra value that customers associate with a product or company because of its brand name. They are ready to pay extra for this brand equity or remain loyal to the product or company because of its positive brand equity.

In more simple terms, the purpose of brand management is to create a positive brand image for a product or company. Brand management is a strategic, long-term, ongoing exercise.

What is Brand Management training program of Internation Academy about?

This training makes one expert in every aspect of Brand Management. Areas such as Brand Identity, Advertising & Branding, and Relationship between Product & Branding are covered in this training program.

The duration of this training program is 3 months. After completing this training program one can pass an examination conducted by Internation Academy and get a certification in Brand Management from Internation Academy. This certification has a lot of value in the job market.

How will the Brand Management training program of Internation Academy help you in your career?

It will give you understanding of some of the key aspects of marketing, branding and advertising. Every company or business does these three activities. Therefore there are a large number of jobs in these three areas.

As India develops economically, the share of organized sector will increase. One key characteristic of organized sector – in contrast to unorganized sector- is increase in marketing, advertising and branding activities. This training will therefore equip you for the opportunities of future.

Who should do the Brand Management training program of Internation Academy?

If you work in the areas of marketing, sales, advertising or branding then you should do this training program. If you want to have knowledge of marketing and branding, but have not been able to do an MBA course for some reason, then you should do this training program.

This training program is very useful for those interested in pursuing a career in advertising. A significant part of contemporary advertising is about brand management. The program is particularly useful for freshers and those looking for better jobs.

Why Internation Academy?

Internation Academy is a leader in training & skills development. Its Brand Management training program is best in class. It is highly affordable and convenient for trainees to pursue.

Internation Academy is promoted and led by alumni of IIT (Delhi), MIT (Boston) and IIM (Calcutta). It is presently India’s largest education company for working professionals. It has provided training & certification to more than 60000 working professionals. It provides training & certification in more than 80 areas. The certification given by it is often in collaboration with top institutes of India.

Internation Academy’s clientele is not limited to India but extends across the globe. In 2012 Internation Academy won the Red Herring Top 100 Asia Award for innovation in the field of training & education. Internation Academy is ISO 9001 certified by TUV-SVD. It is registered with National Skill Development Agency, Government of India. Its commitment and record on quality is also reflected by the fact that it is a member of American Society of Quality (ASQ).

Enrolment Options

You can enroll for our courses by paying through the following options:

You can pay online using - credit card / debit card / net banking
You can deposit cash in HDFC or ICICI branch. Please remember to email us a copy of the deposit slip.
You can drop a cheque in either HDFC or ICICI (ATM / bank branch).
You can courier the cheque to our office and we will take care of the rest.
Payment can be made for the appropriate amount depending on which option you decide to take.

* Pricing of some of the programs may vary. Please contact us for more details