International Academy is the only institution in India providing certification in SEO & Internet Marketing, with affiliation to IGNOU, world's largest university.
Internet marketing, is sometimes referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the internet. The Internet has brought media to a global audience. The interactive nature of internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is considered as a broader concept as it not only confined to the internet, e-mail, and wireless media, but it incorporates management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.
Search Engine Optimization is described as the process of making a site 'search engine-friendly' is probably the most important aspect of website design. It is the process of improving the volume or quality of traffic to a web site or a web from search engines via 'natural' or un-paid (organic or algorithmic) search results as opposed to other forms of search engine marketing.
This program has been designed to be accessible for the beginners. Some of the major aspects of internet marketing and search engine optimization have been covered comprehensively.