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Marketing Research Training

  • This training program will help you in your professional growth.
  • Better job perspective in the field.
  • Companies are investing a handsome amount of marketing research as they launch new products and services and expanding their operations.
  • You are in a liberty to pick the exam date of your choice within 3 months from your enrollment with us.
  • Easy learning with flexible payment options.
Contact our Counsellor for more details

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Course Description

Marketing Research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The term is commonly interchanged with market research. Market research deals specifically with the gathering of information about a market's size and trends. Marketing research covers a wider range of activities. While it may involve market research, marketing research is a more general systematic process that can be applied to a variety of marketing problems.

Managers need information in order to introduce products and services that create value in the mind of the customers. But the perception of value is a subjective one, and what customers’ value this year may be quite different from what they value next year. As such, the attributes that create value cannot simply be deducted from common knowledge. Rather, data must be collected and analyzed. The goal of marketing research is to provide the facts and direction that managers need to make their more important marketing decisions.

The objective of the programme is to simplify various aspects of the marketing research. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately. The given marketing research programme provide information on nature and scope of marketing research, types of research designs, processing of data and analysis.

The programme is targeted for the middle level executives like Product / Marketing Managers, Research Executives, Marketing Analyst and so on. Middle managers from other functional area or a nonmarketing background who support the marketing activities would also find the programme relevant.

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Table of Content

  1. An Introduction to Marketing Research
  2. Defining the Research Design and Controlling Research Errors
  3. Secondary Sources of Information
  4. Conducting Interviews
  5. Modes of Interviewing Personal-Send-Call
  6. Qualitative Research and Observation
  7. Sampling Procedures in Research
  8. Experimentation
  9. Measuring Respondent Information: Attitudes, Satisfaction, Loyalty and Behavior
  10. General Concepts of Measurement and Scaling
  11. Hypothesis Testing and Univariate Analysis
  12. Bivariate Data Analysis
  13. Multivariate Statistical Analysis I
  14. Multivariate Statistical Analysis II
  15. Preparing the Research Report
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Key Deliverables

  • Pay as you learn - Interest-FREE Instalment Plan
  • Support from subject matter experts through call and mail
  • Sample questions for better preparation
  • Certification for candidates scoring more than 40% marks in the exam.
  • Dummy Projects and Industry related project support available.

Course Packages

Distance Course:

  • Study material couriered to your address.
  • Support from subject matter experts on e-mail.
  • Sample questions for preparation.
  • Facility for taking online exam any time after completion of the training.
  • Certification for candidates scoring more than 40% marks in the exam.
  • Limited period discounts available. For more information call now

Course Eligibility

  • Minimum qualification is intermediate.
  • Those undergoing Graduation or have been completed their graduation degree (in the respective field) can also apply.


Marketing Research means research that is done for gathering data and information that are to be used for making decisions with regard to various aspects of marketing. It is important to distinguish here between Marketing Research and Market Research.

Market Research is just one part of Marketing Research. Market research is concerned only with research about a particular market while Marketing Research is concerned with every aspect of marketing.

The Marketing Research training program of International Academy is a highly useful one. It gives a trainee knowledge about every aspect of marketing and how to conduct research in these aspects. The knowledge and training gained in this program has a lot of practical application.

After completing this training program one gets a certification in Marketing Research from International Academy. This certification is very valuable and carries a lot of weight in the job market.

This training program will help you in your professional growth. A lot of jobs in the area of Marketing Research are likely to be created in the next few years. The Indian economy is likely to grow at the average rate of 7% annually in the next few years. With this kind of economic growth, companies will invest more in marketing research as they launch new products and services and expand their operations.

If you are working in the marketing or sales line then you should do this training program. If you want to have a career in these areas then you should do this training program. If you are a fresher or are looking for a better job then you should do this training program.

If you are a small or medium (SME) enterprise or business then you should get your employees, involved in marketing & sales, trained in this program. International Academy’s competency lies in conducting training programs for employees of businesses.

International Academy is a leader in training & skills development. International Academy’s mission is to provide high-quality education and training at the least possible costs. This training program is another step in the direction of fulfilling this mission of International Academy.

International Academy is promoted and led by alumni of IIT (Delhi), MIT (Boston) and IIM (Calcutta). It is presently India’s largest education company for working professionals. It has provided training & certification to more than 60000 working professionals. It provides training & certification in more than 80 areas. The certification given by it is often in collaboration with top institutes of India.

International Academy’s clientele is not limited to India but extends across the globe. In 2012 International Academy won the Red Herring Top 100 Asia Award for innovation in the field of training & education. International Academy is ISO 9001 certified by TUV-SVD. It is registered with National Skill Development Agency, Government of India. Its commitment and record on quality is also reflected by the fact that it is a member of American Society of Quality (ASQ).

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Enrolment Options

You can enroll for our courses by paying through the following options:

  • You can pay online using - credit card / debit card / net banking
  • You can deposit cash in HDFC or ICICI branch. Please remember to email us a copy of the deposit slip.
  • You can drop a cheque in either HDFC or ICICI (ATM / bank branch).
  • You can courier the cheque to our office and we will take care of the rest.
  • Payment can be made for the appropriate amount depending on which option you decide to take.

* Pricing of some of the programs may vary. Please contact us for more details


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very convenient, comprehensive and prompt.

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Ramesh Walia

“It is a very useful course. The information given in the online course is simple to understand and complete in nature.

Vivek Joshi

Study material needs to have detailed information for better preparation.Kindly share the total correct ans of the test...

Aryan Panwar

It was good experience

Mamta Singh

PPT of Agile is good. content of course if good. way of presentation by trainer is good.

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The course was designed is well paced manner, the support from International Academy team has been great. Thanks

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Roudra Chakraborty

Pros: 1. Awesome course. 2. Test pattern is very user friendly. Cons: 1. Course Material should be more example oriente...

Course Duration
3 Month
Course Rating

No. of Professionals who have already been certified on till today


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