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Marketing Research Training


Marketing Research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The term is commonly interchanged with market research. Market research deals specifically with the gathering of information about a market's size and trends. Marketing research covers a wider range of activities. While it may involve market research, marketing research is a more general systematic process that can be applied to a variety of marketing problems.

Managers need information in order to introduce products and services that create value in the mind of the customers. But the perception of value is a subjective one, and what customers’ value this year may be quite different from what they value next year. As such, the attributes that create value cannot simply be deducted from common knowledge. Rather, data must be collected and analyzed. The goal of marketing research is to provide the facts and direction that managers need to make their more important marketing decisions.

The objective of the programme is to simplify various aspects of the marketing research. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately. The given marketing research programme provide information on nature and scope of marketing research, types of research designs, processing of data and analysis.

The programme is targeted for the middle level executives like Product / Marketing Managers, Research Executives, Marketing Analyst and so on. Middle managers from other functional area or a nonmarketing background who support the marketing activities would also find the programme relevant.

Table of Content

  • The Research Process
  • Processing of Data and Analysis
  • Attitude Measurement
  • Segmenting the Market
  • Product Research
  • Advertising Research
  • Sales Analysis and Forecasting
  • Applications of Market Research in India

Candidates typically complete these programs at a study centre in a short time frame (2-5 days for most programs) but have access to the learning material over the Internet for a longer period to allow them to revisit the program again before taking the online exam.

Once the candidates have completed their training, they can take the exam required for certification.

Payment Options

You can enroll for our courses by paying through the following options:

  • You can pay online using - credit card / debit card / net banking
  • You can deposit cash in either HDFC or ICICI branch. Please remember to email us a copy of the deposit slip.
  • You can drop a cheque in either HDFC or ICICI (ATM / bank branch).
  • You can courier the cheque to our office and we will take care of the rest.

Payment needs to be in favour of "IACT GLOBAL EDUCATION PVT. LTD."

Payment can be made for the appropriate amount depending on which option you decide to take.

* Pricing of some of the programs may vary. Please contact us for more details.

As a new customer of IACT, I have found the course excellent in all aspects. This course suits the requirements of large and small companies. The E-training is simple and easy to understand with an easy to follow set of help instructions and a dedicated team just an email away.
Ravi S - Accenture
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