Management of Public Relations & Communication

This course includes a practical introduction to the basic principles of public relations and effective communications. It caters to the professional needs of practising public relation persons, the academic requirements of students of public relations and communication courses.

Table of Contents

1. Principles of public relations
   • Status of Public Relations
   • Public Relation Checklist
2. Public relation’s scope and dimensions
   • Public Relation Policies
   • Scope and Limits of Scope of Public Relation
3. Public relation (PR) and other forms of public communication
   • PR and Advertising
   • Propaganda and Lobbying
4. Organization of PR department: staff and budgeting
   • 20 Points of PR Agenda
   • PR Budget
5. Organization, management and PR
   • CEO and PR
   • A Staff or Line Function
6. Employee relations and Employee communication
   • The PR Pole
   • Suggestion schemes in India
7. Group Communications
   • Group Meeting
   • Barriers in Group Activity
8. Producing a House Journal
   • Planning a new journal
   • House journal as a feedback source
9. Financial Public relations
   • Annual General Meeting
   • Financial Advertising- SEBI Guidelines
10. Spoken word communications
    • Elements of Effective Speaking
    • Disadvantages of writing a Speech
11. Managing corporate crises
    • Crisis Planning
    • Role of Communication
12. Press and Public Relations
    • National, Regional and Language Press
    • Press and PR
13. Corporate Public Relations-I
    • PR Communication Plan
    • Industrial Relations and PR
14. Corporate Public Relations-II
    • Customer Relations
    • Media Relations
15. Corporate Public Relations-III
    • Good Corporate Citizenship
    • Community Relations
16. Public relations writing
    • The News Release
    • Writing Feature Article

An understanding of this subject and the ability to communicate effectively and successfully are as important to the person entering the profession.

Once the candidates have completed their training, they can take the examination required for certification.

You can enroll for our programs by paying through four options:

• You can pay online using your credit card
• We can send a person to collect the cheque from your home or office. Just send us your address.
• You can put a cheque in one of the HDFC bank branches or ATM centres.
• You can always courier the cheque to us. Please call us or write to us for our postal address.

Payments can be made by cheque/ DD in favour of “IACT GLOBAL”.

Cheques can be made for the appropriate amount depending on which option you decide to take. These are average prices.

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