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Services Marketing Training

This course includes such learning that services are offerings that are essentially intangible in nature and may or may not be associated with physical products. Services can not be stored and hence are perishable.

Table of Content

  1. Conceptual issues in services marketing
  2. Understanding the services phenomenon
  3. Role of services in economy
  4. Characteristics of services and Marketing Implications
  5. Extended Marketing mix for Services
  6. Differentiation Strategies
  7. Services Quality
  8. Services Strategies

Payment Options

You can enroll for our courses by paying through the following options:

  • You can pay online using - credit card / debit card / net banking
  • You can deposit cash in either HDFC or ICICI branch. Please remember to email us a copy of the deposit slip.
  • You can drop a cheque in either HDFC or ICICI (ATM / bank branch).
  • You can courier the cheque to our office and we will take care of the rest.

Payment needs to be in favour of "IACT GLOBAL EDUCATION PVT. LTD."

Payment can be made for the appropriate amount depending on which option you decide to take.

* Pricing of some of the programs may vary. Please contact us for more details.

As a new customer of IACT, I have found the course excellent in all aspects. This course suits the requirements of large and small companies. The E-training is simple and easy to understand with an easy to follow set of help instructions and a dedicated team just an email away.
Ravi S - Accenture
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